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Chapter 5: Creating Your   Offer

Whatever you are selling and however you go about selling it, you are going to need to create a sales page. This is the web page that your customers will see when they first discover your product and that will hopefully perform the task of encouraging them to buy. As a result, the main objective here is to be persuasive and to encourage people to want to buy.

The first and most important thing you need to get a handle on here is persuasive writing and how to go about getting someone to want to buy whatever it is you’re selling…